Hella Heart Oakland

In the spirit of expanding philanthropy and promoting outstanding charitable work, PVF serves as the depository for projects that do not yet have their tax-exempt status, but are otherwise ready to commence their charitable work.

One such organization is Hella Heart Oakland, a charitable project whose mission is to support mental health and wellness initiatives to improve the conditions of Asian/Asian American women and girls in Oakland – and immigrants – who may suffer from mental illness and other hardships. They accomplish this through an act of collective and pooled giving in order to create a deeper understanding of, and engagement with, the local community.

Over the last year, Hella Heart Oakland has made numerous grants in support of their community.

In response to COVID-19, they made emergency response gifts through PVF to organizations in Oakland that support the AAPI community:

• Asian Immigrant Women Advocates (AIWA)

• AROC: Arab Resource & Organizing Center

• Asian Health Services – COVID19 Protection Fund

• Asian Refugees United

• CA Healthy Nail Salon Collaborative

• CERI – Empowering Refugees and Immigrants

• Korean Community Center of the East Bay (KCCEB)

• Narika

• Trybe

• 1951 Coffee Company

Then, in response to the murder of George Floyd and repeated police brutality in Black communities, Hella Heart expanded their giving for the first time to be AAPI allies to the Black community, giving to:

• Anti Police-Terror Project 

• Brotherhood of Elders Network 

As COVID-19 raged on, they continued to respond to the urgent needs as a result of COVID-19, supporting:

• Centro Legal de la Raza – Our Fund

• AYPAL

• Good Good Eatz

• Stop AAPI Hate Campaign (Chinese for Affirmative Action)

• Project MASC for Oakland (AAPI Women Lead)

• Oakland Chinatown Recovery and Resiliency Fund (Oakland Chinatown Chamber of Commerce

• EBAYC

• Filipino Advocates for Justice 

• Vietnamese American Community Center of the East Bay 

• The Lao lu Mien Culture Association, Inc 

• Family Bridges, Inc

“All of these contributions, totaling more than $50,000, were made through trusted relationships with each organization. We didn’t require a proposal and we don’t require a report. Your support has flexibly allowed each of these organizations to do their urgent work without any red tape.” – The Hella Heart Oakland Giving Circle family

PVF is proud to work with innovative donors to maximize the impact of their charitable giving.